Nevena Tomovic Interview - Marketer, Storyteller and #WCEU Organizer

Its been a while since our last interview, but we are back with a great new discussion about stories, specifically, storytelling and its weight in our personal and professional lives. Telling stories is not necessarily something we are all good at but we are surrounded by them every day.  Nevena Tomovic is one of those people who love producing the stories we want to hear on a daily basis. Today, she tells us why storytelling is good for marketing and how having empathy for people can help you succeed.By the way, before getting to know Nevena, check our latest (and first) mirror interview, a new type of interview we experimented with at the end of the last year, featuring Jenny Beaumont and Petya Raykovska. Read it here!Nevena is a people person, which can be noticed when you interact with her for the very first time.  She likes socializing, sharing thoughts with WordPress fellows, and writing about them. This is one of the reasons why shes organizing WordCamp Europe 2018, as par t of the content team.After recently joining the  Human Made team in a business development position, shes also independently running a storytelling workshop where she teaches her students the art of communicating in a catchy, appealing way.When shes not organizing the event, she occasionally speaks at various WordCamps, offering interactive and engaging talks to the audience. You simply cant get bored listening to her presentations.On a daily basis, shes a digital marketer with a passion for storytelling, which she has inherited during the bedtime stories when she was little. She thinks that its important to be able to tell stories if you want to succeed in marketing because it is about empathy and about making people understand your message better.And she has a point when she says that we, people, love stories. No matter the form (movies, books, inspirational advice, news), we are addicted to them and we consume them all the time. Nevena knows it and always tries to be a good st oryteller herself. You are a member of the WCEU organizing team for the second time. Whats so great about this job that made you want to repeat the experience?Nevena Tomovic:Yes, so last year I was on the sponsor team, and thats how I met Noel, who I work with today. This year I am on the content team. I like working on the WCEU organizing  team because you get the real feel of the community. You meet and work with people from all over the world, and this volunteer position particularly helped me in figuring out how I want to contribute back. Organising events is a great way to bring everyone together, and its really rewarding seeing everything work out.You just ran your first storytelling workshop. Can you briefly share your best takeaways with us? Is there something that you learned in particular?Nevena Tomovic:I did, yes and I loved it. The end game for me is to be able to open my school of storytelling and marketing. That would include everything from business development, con tent marketing to public speaking. So, stay tuned for that!Best takeaways:Make sure you are adding value throughout the workshop. Each section should be there for a good reason.Once you have added examples everywhere, add some more. Really unless people can see how something looks in practise, they wont grasp the concept you are teaching.Dont cram content. A good friend of mine taught me, you can only teach up to 3 main points (sections) per session. Otherwise, it gets too much for your audience.I am actually working on a new workshop series at the moment, my A-Z handbook of content marketing, so you can keep an eye out on that. You can follow all of my updates, on my blog (nevena.blog).You often make connections between storytelling and marketing. Does one need storytelling skills to be a good marketer (and the vice-versa)?Nevena Tomovic:Well, I am not sure how much you need marketing to be a good storyteller. 🙂 The connection for me is just natural, like I say in my talks we are addicted to stories. We love them, and cant get enough. Thats why we spend so much time reading, watching TV, and discussing other peoples lives.Being a good marketer is about appealing to people, thats the basis of marketing in whatever form. By using storytelling you are more likely to communicate your message in a way that is understood by a majority. Storytelling is also about empathy, and we need more empathy in the world today. Nevena Tomovic:I started at Human Made only recently, and its my first remote experience, so I have had to up my game when it comes to discipline.I think from a young age I played competitive sports, which always encouraged me to be efficient with school work, later at university and today at work. My secret is the gym, or aerial gymnastics, which my new hobby.Break up your day with physical activity and get some fresh air. This is so important to do, especially when you dont feel like it.How do you define being successful?Nevena Tomovic:For me success is freedom. I feel successful when I am independent, and I when I can carry a project from A to Z. Thats not to say that I dont like working in a team, I actually love it. Its just that feeling when you can rely on yourself that defines success for me.I hear you read a lot. What was the book that you enjoyed/inspired you the most?Nevena Tomovic:Yes, I love to read. Currently, I am reading David Sedaris and his memoirs. A book that inspired me the most recently is probably Norwegian Wood, by Murakami. I cant say its my favourite book, but he certainly reminded me to just stop and focus on the details, on the little things. People often forget that in the fast-paced world we live in today.What are the topics that you love to write most about?Nevena Tomovic:I actually love doing interviews. I like writing about other people.What do you wish more people knew about WordPress?Nevena Tomovic:That its not just a blogging platform. I dont think people realise how much impact WordPre ss has and will have on the online publishing world.Whos doing things that are just cutting-edge and incredible in the WordPress space right now?Nevena Tomovic:Am I allowed to say we are 🙂 I think Human Made has so many talented engineers, and community members who are dedicated to advancing WordPress in all ways possible, as well as, bringing it closer to an outside audience.Describe the WordPress community in one word.Nevena Tomovic:The bubble.Whats the one thing youd like to change about WordPress?Nevena Tomovic:I would want to educate people outside of WordPress, on all the possibilities WordPress can offer, and with that stop people thinking of WordPress just as a blogging platform.Whats the main threat to WordPress these days?Nevena Tomovic:Thats tough to say. I feel like WordPress, as a CMS is now almost unthreatened. What with it powering 29% of the internet, and being used by almost 15% of the most trafficked sites in the world. I think the biggest threat is losing that community feel, the diversity, the inclusivity. Just in the past three years, I have seen WCEU grow, and as wonderful as that is, you have to stop and think about how that is affecting the structure in the community. I hope that even with the growth of the community, WordPress will stay the same at its core. 'The biggest threat (to #WordPress) is losing that community feel, the diversity, the inclusivity'... Click To Tweet What is your advice for future WCEU organizers?Nevena Tomovic:Make sure you are having fun! Organizing such a large event, especially working in a 40 person team across the world, can sometimes get the better of you. @NNotsoclueless #interviewed at ThemeIsle | #WordPress Click To Tweet That sums up our Nevena Tomovic interview. If you have any questions for her, please leave them in the comments section. Also, if you have any suggestions for who we should talk to next, feel free to give us some names as well!Free guide5 Essential Tips to Speed Up Your Word Press SiteReduce your loading time by even 50-80% just by following simple tips.

When the Tripods Came essays

When the Tripods Came essays Tripods. Have you ever seen one? Have you ever experienced an actually encounter with aliens? If you enjoy fun filled tales about aliens from outerspace, you might like this book. You dont think aliens can be that harmful to us humans, until you read this Science Fiction book. The story begins with Laurie and his friend Andy. They are young boys who get lost on their way home. When they decide to spend the night in a barn until morning, they discover a Tripod standing over a farmhouse about 100 feet away from them. The Tripod was soon destroyed by military and armed forced. The boys are then interviewed on t.v. and the radio as the first people ever to spot a Tripod. Lauries younger sister is named Angela. She is a spoiled 7 year old that always gets her way. Angela finds a new and interesting t.v. show that she has never seen before called The Trippy Show. Children all over the world watched this show, and began to break out in violent attacks. The children are said to be under Trippy control. Aliens, or as they call them, Trippies, have been giving signals to satellites and are controlling this show. When t.v. is no longer being shown anywhere in the world, the Trippies send special helmets down to Earth. Anyone who puts one on is now controlled by the Trippies. Laurie and his family are able to disable some of the helmets and act like Trippies long enough to get on an airplane to Switzerland where his Grandma owns land. They gather there with other non Trippy people and live together. Although this story didnt have a usual happy ending, they did manage to stay out of the Tripods control. I enjoyed this story because it was fun filled and I thought the Grandma was really funny. I hope you decide to read this book. You might enjoy the rest of the series too, called The Tripod Series. ...

Systematic Review of Studies on Compliance with Hand Hygiene Essay

Systematic Review of Studies on Compliance with Hand Hygiene Guidelines in Hospital Care - Essay Example As a nurse, it is my utmost desire to work harmoniously with my patients and colleagues in a holistic manner, and in effect, I decided to critically review this article not only to protect my patients, but for a higher aim of keeping myself and my colleagues away from this preventable and deadly hospital – acquired infection. Another reason that compels me to do this paper is the annual increase of mortality and mobility rate secondary to nosocomial infection as well as improper hand washing technique compliance among the healthcare personnel, in spite of massive campaign for proper hand washing practice. Several campaigns that encourage proper hand hygiene practice were launched over the past decades, but compliance rates among the nursing staff in the hospital were not substantial, and have no lasting effect in preventing the spread of infection. This article was carefully chosen because it presented several data on hand hygiene compliance and guidelines on hand hygiene in t he hospital set up. This paper was explored using the largest search engine in the internet to date, www.google.com. The keywords and terms used were hand hygiene, hospital care, compliance, non – compliance, journals, nosocomial infection, and hospital – acquired infection. All journals published prior to January 2009 were integrated in the searches, and the best journal searched for in this study was downloaded and reviewed. Hand searches and checking of the articles were among the strategies utilized in searching the journals. An article on the systematic review of studies on compliance rate of hand hygiene guidelines in hospital care was reviewed to assess the prevalence rate of hospital – acquired infection and correlate it with the compliance and non – compliance rate of guidelines of hand hygiene in the hospital set up. This paper aimed to improve successfully the rate of compliance using the behavioural sciences to follow a planned approach for th e development of interventions in the future. Systematic reviews of 96 published empirical studies that were conducted to the general populations of developed countries were completed in this article. The process of searching databases starts with screening the title, abstracts, and entire article to ensure that the criteria in selecting the paper are met. Extraction and management of data followed with recapitulation of various findings in the study were made. From this study, it was gathered that people with poor compliance rate were mostly from high activity group. This consist of physicians (having 32% compliance rate) followed by the nurses (with 48% compliance). From the article, it was noted that the compliance rate was much lower in the Intensive Care Unit (ICU) with a rate ranging only from 30 – 40%. On the other hand, workers engaged with dirty tasks were those observed to have higher rate of compliance in hand hygiene. Because of incomplete details presented in the study, Erasmus, et al (2010) concluded that further research and monitoring of standard measures must be carried on in the next study, and to better explain the complexities of hand hygiene, theoretical models from behavioural sciences should be employed and adapted in the paper. Erasmus et al. (2010) added that more research focusing on the determinants of behaviour is required

HRM Innovation and Change Essay Example | Topics and Well Written Essays - 500 words - 2

HRM Innovation and Change - Essay Example The chapter elaborates that the traditional role of managers were confined to the well defined parameters of organization’s goals and management guidelines. Leadership, on the other hand, basically refers to people who have the capacity to bring about changes in other people. Indeed, leaders create visions and goals whereas the managers and administrators work towards achieving them. Hence, in the contemporary environment competitive business, managerial leadership has become the need of the hour. The examples of the dynamic leadership of Leahy of Tesco and O’Leary of Ryanair illustrates that to develop effectiveness in strategic change, flexible approach to managerial leadership that is more labor friendly needs to be adopted. It should also believe in developing joint goals and objectives that are mutually beneficial, thus fostering mutual beliefs and better understanding of each others value system. Project can broadly be defined as a specific time bound work with specific objectives and goals; budget; and resources. I believe that the successful completion of project therefore, requires teamwork that is defined by shared leadership. Leadership helps to promote smooth functioning of the various processes within the parameters of project goals. The cut throat business environment demands dynamic leadership who strives to create value based mission and inculcates confidence amongst the various stakeholders. Indeed, the project management helps provide the tools to achieve project goals through well planned strategy. At the same time, the managerial leadership would not only facilitate an intangible stability among the team members but also provide impetus for improved performance that result in efficient and time bound completion of the

Management Business Plan of Bar Restaurant Assignment

Management Business Plan of Bar Restaurant - Assignment Example The sales forecast is for about $200,000 for year two, which is estimated for year three to $290,000. Net profit is expected tobe negativein the first year and then become %in years two andthree. 1.1 Keys to Success Boschetto has identified several business factors that must be implemented in order to succeed in this competitive market. 1. Design effective Logistics procedures. This is especially important for a bar restaurant where, without logistics there will be problems in demand and supply and in addition, employ theft could cause the business a lot of damage. 2. Offer exceptional customer service. 3. Improve continuously the business model. 1.2 Mission It is Boschetto's mission to become a premier meeting spot for London professionals who are interested in high quality light cuisine and wine. Boschetto will accomplish this by offering abundant Italian finger food and wine, at reasonable prices. By providing the London market with the opportunity to gather and have an exciting meeting point will become a London favorite. The business strong belief is that a successful business is based on satisfied customers. 1.3 Objectives To become one of the premier meeting points in London that offers Italian finger food and wine. To grow thetrend of drinking wine and enjoy light food with it in contrast to beer and sandwiches. Become profitable by year two. Market Analysis Summary Boschetto's target customers are working people age 30-45 yrs old. Upper middle and middle class and Dinkies of the same characteristics. Both groups are interested in light Italian food Both groups are interested in having a regular meeting point which will look rather exclusive and posh but they have some differences therefore they need to be reached differently. 2.1 Target Market... This essay describes a Boschetto, that is a new bar restaurant, that is located in London. Boschetto is a combination of a bar and a restaurant serving Italian finger food. While there are many Italian restaurants in London, there are no Italian bar restaurants even though the demand is quite apparent. These restaurants are always filled with people. The researcher states that Boschetto is aimed to meet the unmet demand in London with a bar restaurant offering an extensive wine list and high quality Italian finger food fine. Boschetto will be lead by Chiara Mastroianni. Chiara received her undergraduate degree in Business Management from University of Wales. It is also Boschetto's mission to become a premier meeting spot for London professionals who are interested in high quality light Italian cuisine and wine. Boschetto will accomplish this by offering abundant Italian finger food and wine, at reasonable prices for middle and upper middle class. The researcher hopes that by providin g the London market with the opportunity to gather and have an exciting meeting point will become a London favorite. The business strong belief is that a successful business is based on satisfied customers. Boschetto is planned to open in the first quarter of 2009. It is concluded that prior to the opening, all appropriate market research, concerning the targeted market segments, will be conducted as well as all the necessary promotion such as advertisements that inform the public about Boschetto will be executed.

The Growing Market Of Organic Clothing

The Growing Market Of Organic Clothing This proposed research paper is based on the growing market of organic clothing in UK fashion and retail industry. The organic industry has started with the organic food because people are very much conscious about a healthy lifestyle. But now the consumers are concerned about the environment as well. So the organic industry has increased the range of products from food to gifts, clothing, accessories, skin care products, beauty products baby and maternity products. Now organic industry is becoming popular in high streets and retailers realised that the consumers are looking forward for the ethically sound fashion. Moreover government is very much concerned about the increasing UK landfill and they have launched a campaign for tackling the environmental impact of the current fashion culture. They want the retailers to make sustainable clothes where people can use and dispose it without damaging the environment. The cheap throwaway clothes are adding to the landfill because these clot hes are not eco friendly. So poisonous gases are emitting from these sites and harm the environment as well as living beings. Though people are aware about all these things, organic clothes are not able to compete with the other materials. The entrance of organic clothes is a new challenge for retailers, suppliers and also the designers. The cheap throwaway clothes are fewer prices compared to organic clothes. The main problem which is going to be discussed in this research is how sales of organic clothes are affected by cheap throwaway clothes and how we can make the organic clothing to an everyday reality? If cheaper clothes become the market leader, then organic clothing will not be there in the future market. So how organic industry can be the market leaders and make it affordable and fancy everyone with its designs and prices. To give a detailed explanation about these problems the researcher will assess the challenges facing by organic clothing industry shows the comparison of organic and other fabrics and also the benefits of organic clothing. This research involves the analysis of how cheap regular clothing affects organic clothing industry and environment, challenges facing by organic clothing and also the future of organic clothing industry in the competitive retail market. Below are the following aims of this research: Æ’ËÅ" Analysing the impact of cheap regular clothing industry over organic clothing industry. Æ’ËÅ" Consumer awareness about the benefits of buying organic clothes Æ’ËÅ" Analysis of sales prospects for organic clothing and its future to establish a sustainable market share. Æ’ËÅ" Environmental impact and the consequences on stakeholders due to cheap clothing market. Below listed are the objectives which are the main focus of this research and it depends on the above mentioned aims.  · Understanding the ethical fashion and the importance of biodegradable clothes.  · Production and the process involved in the manufacturing of organic clothing  · Consumer behaviour in fashion and retail industry  · Market of cheaper clothes affecting the growth of organic clothing industry.  · Better marketing strategy for easy penetration of organic clothing in to the fashion industry 2) Research Methodology This following section talks about the method which has been implemented for the purpose of conducting this research. Each methods and its performance will be described and also the reasons for using these methods and techniques. Towards the end of this research paper, restrictive weakness regarding the applied methods and techniques will be explained briefly. There are two methods of research and that is inductive and deductive. In inductive method general principles are building up from detailed observations. The deductive research approach is a method which is expanded on the basis of general principles from the exact expectations of hypothesis. Types of research There are 2 types of data collection method in a market research and that is Qualitative research method and quantitative research method. When the two methods of research unite, the effect of research can be more useful. Qualitative research Qualitative research is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that? Samples tend to be smaller compared with quantitaive projects that include much larger samples. Depth interviews or group discussions are two common methods used for collecting qualitative information. http://www.marketresearchworld.net Qualitative is a kind of scientific research and this investigates the areas which give answers to the question, collect evidences, produce findings etc. it takes researcher to the deeper truth of the topic. It gives a proper understanding of a given research topic from the perspective point of view of the locality which is involved. Qualitative research is an effective method to gain information about the opinion, value and behaviour of the population. Qualitative research provides appropriate answers to the question given by the researcher and also gives so me valuable evidence which may not get from other methods. Quantitative research Quantitative research is a research method that relies less on interviews, observations, small numbers of questionnaires, focus groups, subjective reports and case studies but is much more focused on the collection and analysis of numerical data and statistics.(paranormality.com, 2009) This is a research method which will measure the peoples reaction in a particular way. That means the way they think, feel, act and it provides the information in a statistical and numerical way. The common methods used in quantitative researches are experiments, documentary, survey etc which will give a statistical and numerical data for a final judgement. Qualitative research will gain some information to form theories and those theories can be tested with quantitative research. In this research the author has used both qualitative and quantitative research methods. There are certain reasons why the researcher has used both qualitative and quantitative methods in this research paper. That is given below. The researcher will be conducting interviews with an online retailer of organic products to collect information which will make the topic clearer to the reader. This will be both qualitative and quantitative data collection method. There are questionnaires to customers which are used to collect some data from the customers point of view. This is quantitative in character but when the researcher gives explanation to it, turns to be qualitative and quantitative ending. Research strategy This is an area where the researcher is going to discuss about the research strategy that is used for conducting the research. The information about research strategy in the website www.lib.unca.edu shows that research strategy will give right directions to the work and will make researcher to do the research systematically instead of arbitrarily. It reduces the frustration of the author, saves time and also improves the quality of the research. Here the researcher has taken retail clothing industry and in that, organic clothing market as a focusing area to find out the challenges and business issues which they are facing. The research is not made on a particular organization or a company but the researcher has approached an organic retailer to collect some information and data for an in-depth study of the topic. With all these information, the researcher tried to analyse the competitive states of the clothing industry, the difference between the throwaway clothes and the organic clothes and its benefits, the environmental effects, easy penetration, product developments and innovation, future of organic clothes market, pricing strategies etc. Data collection methods Here the researcher would give a detailed description about the data collection methods which is used in this research. There are two types of data collection methods. They are primary data collection method and secondary data collection method. Primary data collection methods In primary data collection method, data is collected by the author by using certain methods like interviews, surveys, questionnaires, focus group interviews, case studies etc. the very important thing to be noticed in this is, the data which is collected by the author for the purpose research should not be taken from any books or from others works. It should be unique until it publishes. The primary data may be qualitative in its behaviour or can be quantitative. Here the researcher has collected primary data by taking interviews and questionnaires. Introduction What is organics? The organic world is detailed and compound with governments, businesses, organisations and other individuals from many part of the world who attempts to generate an agreement on what has to be organic. For eg. Organic food production, the farming and agriculture is done by using the system that stay away from any kind of artificial interference. These method of organics doesnt harm the environment as well as wildlife by avoiding the use of pesticides and fertilisers and if necessary antibiotics can be used. The whole idea is to work in accord with the nature using the techniques and tools which nature offer instead of dominating and destroying the nature with man-made fertilisers and pesticides. Clothing with scruples-organic clothing. Organic clothing is becoming a trend in high street. The variety of organic clothing is massive and it starts from organic sportswear to night wears. Most of the people go for shopping and buy things which magnetize their eyes without a second thought of who made that and what it is made up of or where are they coming from. But nowadays there are consumers who are conscious about their healthy life style as well as environment. And that is the reason behind the rise of organic cotton and fair trade clothing. People are always fashion conscious and each season leap from one trend to another trend because the retailers in high streets are imitating the newest catwalk looks. But now the high street retailers are into another trend that is organic materials. Though they are trying to make the organic trend popular there are lot of challenges facing by organic world of clothing. This research goes through that challenges and difficulties facing by organic clothing industry and appears with some findings which provides an answer for organic materials are just a pricey opulence for well-off or will it mature into a high street reality? if the retailers can provide the customers with eco friendly and ethically sound apparels and get them into fashion stakes, then organic clothes can become an everyday realism. Production of organic clothes is done by using sustainable resources like hemp, silk, organic cotton, bamboo fabric and linen. The harvesting and the production process should not affect the environment and the surrounding or human being. Organic clothing does not include only food, sandals or t-shirts. It includes a wide range of clothing which we can see in other fabrics. There are reusable nappies for babies. There is a good market for baby products by organic industry. Naturally produced materials are very important for babys health and skin. The fabrics which are chemically treated can irritate the baby skin because they are delicate. For example cotton fabrics, everyone think it is pure, safe and comfortable for people in any climate but it is shocking when we look into the production methods of this fabrics. So by purchasing organic materials we support a secure and eco friendly working practices, protecting the environment from toxic waste, saving the life of living beings an d as well as getting a healthier life style for ourselves. The retailers are investing lot of money for producing ethically sound fashion. Marks Spencer and its suppliers have started developing eco factories to make a way for different process of sustainable manufacturing. They have realised that the customers want clothes which are not only look good or feel good but also should not leave harmful effects in the environment. Literature review Ethical fashion According to ethicalforum.com Ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. The meaning of ethical goes beyond doing no harm, representing an approach which strives to take an active role in poverty reduction, sustainable livelihood creation, minimizing and counteracting environmental concerns. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. (ethicalfashionforum.com, 2009) Ethical fashion is defined as an approach to the manufacture, source of clothing and also designs range which has to be aware of society and environment and also sustainable. Ethical fashion and its products should do the promotion of eco friendly materials and the process of production should not harm the environment. It also has to provide fair wage and fair working atmosphere for the employees in the industry. There are two areas to focus when we talk about ethical fashion, environment and the people or giving preference to organic standard and fair-trade standard. Fair-trade standards are about the employees who make the clothes and who fabricate the raw materials. Worldwide there are more than 30million cotton farmers. Much of the materials are coming from developing countries. This fair-trade ensures that the workers are given a fair pay and also exploit child labour. It also ensures the working condition and the atmosphere. Basically ethical fashion respects the nature and the earth. Cotton cultivation will pollute the atmosphere. Cotton cultivation needs eight times more chemicals than what we use on a normal food crop. This pollutes air, soil and river. It also affects the people who are working in this field. A large percentage of death is happening every year due to pesticides in the cotton field. Many pesticides are used unnecessarily. We can protect the cotton by using soap, garlic, chilli etc. Rest chemicals are used at the time of processing and dyeing the fabric. One company approximation is almost 8000 types of chemicals are used to produce a t-shirt. Ethical fashion is clothing which is made with fair-trade organic cotton where in sweatshop free conditions. This is a growth market and it is slowly finding its way to high streets. Ethical fashion mention the way fashion industry currently works and the problems such as labour exploitation, environmental destruction, cruelty towards animal etc. It is very important for the people to know the need of ethical fashion in todays world. The organic industry has to find a permanent market place in retail industry and fancy people with its quality, benefits, designs, price etc. So ethical fashion has to be encouraged by the government, retailers, suppliers and the consumers, who are the stake holders and this can give a better living condition, health and a good lifestyle. This is a great challenge for the designers to promote ethical fashion by getting the newest trends to the organic fabrics like organic cotton, hemp, bamboo fabrics etc. The way a chair breaks up space or a building cuts into the sky with so many different views is how I feel a garment relates to the body, says Brooklyn designer Nina Valenti, who launched the sustainable line nature vs future in 2002. I design pieces that have a strong line, form and texture. (organicconsumers.org, 2009) The designers are trying to widen the range of designing in organic clothes. For example designs of Nina Valenti, her clothes has gathers, pleats, stiffness, slits etc and she uses the fabrics like organic cotton, hemp, wool and also the fabric made from recycled soda bottle. If the consumers understand the difference between organic and cheap clothes and if they are getting the vast variety of products based on their demand, the eco fashion will be a turning point to the todays fast fashion culture and organic clothing industry will turn to be everyones choice. Branding Famous marketing author Kotler saysA name, term, symbol or design (or combination of them) which is intended to signify the goods or services of one seller or groups of sellers and to differentiate them from those of the competitors. (Groucutt, 2005) Here it gives a proper understanding that branding is not about achieving the target market and be the market leader but it is about receiving the outlook to see the brand as that is the only thing which gives solution to the consumers problems. Branding creates many challenges to the marketers. To get success in branding the brand should have clear prospects about the needs and wants of the consumers. It is important to spend some time for defining, understanding, researching and then building a brand. A brand is a kind of promise which is given to the consumers and it is also a foundation in the marketing communication. Before branding was just identification for the customers to differentiate one product from another. Gradually people became brand conscious and they started rating the products with the brand name. Then marketers started creating effective brands. Now every sector has got brands and people choose the products with the brand names. In the case of organic clothes the re are lot of brands like Eden clothing, Edun, rain tee etc and there are designers as well to encourage eco fashion. But still ethical fashion is not able to compete with the larger brands. The organic brands are targeting niche group of green consumers instead of mainstream brands consumers. There are some ethical fashion brands that are successful in the way they are communicating with the target consumers. Patagonia is one of them who became an international brand. But now the retailers have worked out another way to penetrate organic clothing in to the market. They are promoting eco friendly clothes as a different section of the existing brands. For example Nike, Levis, MS etc, these brands are taking a significant pace to progress the organic industry to the mainstream. These global brands are producing profit of multimillion pounds every year by using sweatshop labour in developing countries. After decades, the brands like Nike, Gap etc have admitted that the employees have b een abused and exploited by force labour in the factories. So they promised that they will improve the working condition for a lot of people who are not paid well to produce their highly demanded goods. There are lot of factors which affect the purchasing habit of the consumers. Though they are concerned about the environment and social problems, there are lot more reasons for the consumers to select a particular brand or the product. As the high streets are welcoming ethical fashions or organic clothing, there are some changes in consumers buying behavior. They are being responsible socially and culturally. The marketers are aware of this situation and even they are making changes to the existing brand to make sure that they are ethical in the way they process. Ethical marketing and advertising Ethical marketing frames messages in a way that the consumer identifies with. It encourages companies to integrate cultural, social, economic and environmental values into their culture, strategy and actions, and reinforces the positive values of the brand, creating a strong citizen brand. This is all done on a voluntary basis, and is generally an offering above and beyond statutory requirements. Through the effective use of ethical marketing and corporate social responsibility, companies are able to positively contribute to society and manage the environmental impact of their organisation, whilst maintaining and even growing the contribution to their bottom line. It can have direct benefits on businesses and can help secure long-term competitiveness. (grassrootsideas.co.uk, 2009) Ethical marketing is defined as applying marketing ethics into the process of marketing. Ethical marketing comes in a socially, culturally responsible and sensitive business area. It is an examination from the moral point of a marketing issue which needs a moral judgment. The survival of human race for long period and the successful future basically depends on accepting these concepts or refuse them. Ethical marketing should also have an observation whether the representation or marketing of a product or service has reached in a framework where social and cultural values meet. It is a business which makes its own way of marketing ethics and uses this code in every portion of business process which gives ability to offer valuable benefits to the customers. The consumers have to realise this competitive advantage. The ethical issues like child labour, the employers working condition, the environmental problems etc made the world think that they are more responsible socially and cultura lly. This pressured the companies and made them market their services and products which is socially moral and responsible. The best example for ethical marketing is the increasing demand of fair-trade. The whole idea of this fair-trade is, consumers pay a certain amount for the goods to a group of producers and the producers offer fair wages to employers and also preserve the environment. This sets up a trade which is ethically sound. The main aim of ethical marketing is to achieve customer loyalty by supporting positive values of a brand to make it a strong citizen brand. Though it is a new method of process which forms new challenges for the marketers, this will pressurize in developing products which gives long term benefits without any reduction of quality of the products. Ethical marketing comes in the picture when the marketers and the organisation realise that more improvements has to be done for making a better human life possibilities. Some companies like Coop Group have decline to invest money in business of fur, tobacco etc. In the case of organic clothing a strong awareness has to be done to improve the sales and the demand. The retailers of organic clothes have to be more concentrated in the way they market they products. In highly developed markets where consumers are often cynical about brands, word of mouth is increasingly the main source of recommendation. And the brands most likely to be recommended are from companies that are ethical in the way they behave. With the explosion of blogs and online social networking, word of mouth has become one of the most potent brand management tools available. There is no longer anywhere to hide-your brand will be found out and rejected unless you commit to ethical business and marketing practices. (The Marketing Society Forum, 2009) As we mentioned above developed markets will have consumers who are more conscious about the brands. Word of mouth has become an effective marketing tool in todays world. This has become powerful with the help of online social networking, creating blogs etc. The brands need recommendation from the companies to be shown that they are ethical in all the ways. Each brand has got its own production ways and marketing. They have to make sure that they are processing their business in a social responsible way. It should be acceptable culturally and socially. For example Gap, the brand which had highest turnover, they got a black mark when the brand name was related to child labour practices in the manufacturing state. This has affected their sales and the retailer Zara had hit the highest turnover label in the following year. Also Gap had to remove those items from the sale which they used child labour. All western clothing chain makes their production process in Asia. They take the advant age of cheap labour providing by Asian countries like India, Bangladesh, Vietnam, China, Indonesia etc. So the way they process should be ethical in all the ways because there are consumers who encourage ethically sound business and its marketing. In this instance each brands can encourage the organic clothing industry by providing organic clothes with their brand name. In UK like places people are very much conscious about the newest fashion as well the brand which they wear. So if every brands make their clothes eco friendly, that means they are being fair towards the human and the society as well. Consumers are acquiring better quality products which dont harm their skin and the environment. Through effective advertisement organic retailers can make everyone aware of the importance of organic clothes in todays era. The government and the marketers have launched campaigns to give awareness about eco fashion and also to undertake environmental impact of fast fashion culture. Organi c consumers association launched global campaign to raise the awareness of negative health and environmental effects of cheaper clothes and its production process. Then we can make ethical fashion an everyday reality. Market leadership Market leadership is usually understood in terms of the position of a given company within an industry or market, based on three factors. When determining whether a corporation can properly be referred to as a market leader, the profitability of the company will play a major role. Along with how profitable the company happens to be, the market share volume and value will also be considered. (wisegeek.com, 2009) In the above sentence it is explained that an industry, market or an organizations position in the market is depends on three points. That is profitability, market share, market volume. But now the market is more competitive and the competitors are also high in number. So there are some more points which have to be added to get a market leadership like innovations and developments, advertising, branding, quality, price etc. Fashion is a very copycat industry, says Scott Hahn, who launched Loomstate, an American organic cotton denim line, to the likes of Harrods and Selfridges last year. There are a few pioneers and other brands follow. For some its because they think organic cotton is trendy now that its escaped its tree-hugger image. But more I think are now doing so for the right reasons. (organicconsumers.org, 2009) In the case of organic industry, the organic clothes have penetrated to the market. To increase their market volume, share and profitability and be a market leader they need to do innovations, product development, pricing and advertising. Advertising and promoting the product is a very important and effective marketing tool to get the consumers attention. There are some consumers who are concerned about the environment as well as they has realized the benefits of using organic clothing. It is not only an understanding about the benefits of organic clothing but they also have to know the harmful effects of cheaper clothes to the environment and to the health of human beings. The BBC has released news about the environmental problems and UK landfill due to the growing sales of cheaper throwaway clothes. According to the survey done by the Department of Environment, Food and Rural Affairs (DEFRA) says the clothing and textiles sector in the UK produces around 3.1m tonnes of carbon dioxi de, 2m tonnes of waste and 70m tonnes of waste water per year. Gases such as CO2, emitted by fossil fuel burning, and methane, released from landfill sites, are widely believed to be contributing to global warming. (bbc.co.uk, 2009) UK ministers told that the consumers should make sure that the production, selling and disposal of clothes are not harming the environment as well as not exploiting the workers by the use of poor labour practices. The fashion has to be more sustainable throughout the whole process which includes design, production, selling and disposing. The whole idea is to get the attention of consumers to make them understand the negative impact of cheap throwaway clothes which is highly in demand in the high streets of UK but this is making a way to increase the landfill in UK. The campaigns launched by the government and clothing associations were useful to make consumers aware about why to use organic clothes. Through these campaigns the retailers of organic clothing and the government is aiming to build a highly demand market for eco-fashion. To enter in a vast market like fashion or clothing industry, need to plan highly competitive business strategies. Marketing and advertising alone will no t make the organic clothes sustain in the market and capturing the market to be a market leader. From the perspective view of new entrance like organic clothes, entering a drenched market with limited designs wouldnt make a difference in the market and wont get an entrance easily. The entrance of Body Shop to the market is the best example here. Anita Roddick has entered in the cosmetic market where lots of high end brands are competing each other. But her innovative idea of handmade and natural cosmetic products attracted the customers and gave body shop a permanent position in the market. According to a study done by OCA (Organic Consumers Association) sales of organic cotton is doubling every year. Sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new commitments to sustainable textile and apparel production. (organicconsumers.org, 2009) There is lot of brands like Nike, Timberland, MarksSpencer, Wal-mart etc have already opened organic lines they were joined by Reebok, CA etc as new comers. The market of organic cotton is widening every year and it also attracts the global investors. In this situation the only issue which is worrying is the availability of fiber to satisfy the increasing demand for cotton and other organic fabrics. It is a known factor from these reports that organic industry is going to be a good competitor in the fashion and retail world in the coming years. Consumer behaviour Blackwell et al said, Consumer behaviour is defined as activities people undertake when btaining, consuming and disposing of products and services.(Blackwell et al, 2001). Consumer behaviour is a study of buying behaviour of the customers in the market that means what consumers are buying, why they are buying. Better understanding of the consumer behaviour will help organisations to improve the products and services and also their business, marketing strategies. This will influence consumers to buy that particular product. In the case of organic clothing, they attract the consumers by quality and the elegant designs of the products. The consumers are aware that organic products are good for health and skin. So they started getting attracted to the food products firstly and then to baby products. Much of the consumers are worried about the delicate skin of the babies, so they go organic especially nappies which can be recycled. Here comes the importance of the study of consumer behaviour. One official definition of consumer behavior is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (consumerpsychologist.com, 2009) Understanding consumer behaviour will help to develop the marketing strategies like pricing, segmentation, targeting, product designing, positioni

growaw Edna Pontellier’s Rebirth in Kate Chopins The Awakening :: Chopin Awakening Essays

Rebirth in The Awakening  Ã‚  Ã‚   Kate Chopin, author of The Awakening, focused a spotlight on some very dark corners of our society.   As a woman, I want to have a voice in my marriage, and I want to make decisions along with my husband, if I decide to marry. In The Awakening, Edna is a married woman who does not want to be a wife or a mother. She is bound to her home and her husband who makes every important decision in their marriage.   Mr. Pontellier was a very demanding, know it all, kind of man. He expected his wife Edna to come to him at every beck and call. He never let Edna make any decisions of her own. For example, Edna couldn’t sleep one night, so she grabbed a shawl and sat at on her porch for a few early morning hours while her husband slept. He awoke, without her beside him, and demanded that she come in and go to bed. Why couldn’t she stay out on that porch and dream of good thoughts? She was a very unhappy woman, and many nights, she would cry for hours about her unhappiness. In the third chapter she really expresses her true unhappiness with her husband and her children. She really has no interest in her children and caring for them as a mother. I can blame Edna, because she knew what she was in for when she married Leonce. But, I also feel sorry for her because reality hit her too late, and she’s miserable. I felt like she thought maybe giving it a chance with this man and bearing children, that she may learn to enjoy this life. WRONG!! Leonce is a big pretender, especially in front of people. He sends chocolates and gifts to Edna, in which other women see and wish for that kind of husband. They don’t know the true kind of person he his. He is really not an ideal husband or father. He attends to his business and gambling with his friends while his wife is demanded to care for the children. If he was a true, loving husband, then he would take out some time to spend with his wife and help her out with the children. Robert is a fun, caring man to women and he especially desires Edna. He sees her unhappiness and of course tries to comfort her.

Final Exam Prep Questions

1) The term channel in communication means A. the volume at which a message is received B. the context of the communication C. the process of changing thoughts into symbols D. the medium through which a message travels from sender to receiver 2) In which of the following communication activities do people spend the greatest percent of their day? A. Listening B. Writing C. Reading D. Speaking 3) A receiver’s response to a sender’s message is called A. encoding B. decoding C. feedback D. channel 4) With this type of response, you analyze or teach the sender about the cause of his or her concern.A. Evaluating B. Interpreting C. Paraphrasing D. Questioning 5) This happens when you receive, construct meaning from, and respond to the sender’s message. A. Hearing B. Attending C. Listening D. Responding 6) When the receiver uses this response style, he clarifies or seeks more information. A. Evaluating B. Supporting C. Paraphrasing D. Questioning 7) Which of the followin g are the most common types of doubts people may have about a source? A. Status and academic degree B. Occupation and employer C. Prominence in the field of study and experience D. Expertise and accuracy ) Which of the following is the most reliable source of information? A. Wikipedia ® B. A blog C. A book recommended by your instructor D. Britannica Online ® BCOM 275 Final Exam 9) Consider the following exchange: â€Å"How do I know God exists? How do you know he doesn’t? † Which fallacy does the second statement illustrate? A. Perfectionist fallacy B. Slippery slope C. Misplacing the burden of proof D. Inconsistency ad hominem 10) Stating someone has negative features and his claim is invalid is an example of which fallacy? A. Ad hominem B. Genetic fallacy C. Straw man D. False dilemma Feature Article Fin 486 Final Exam11) Consider the following statement: â€Å"So what if the Senator accepted a little kickback money—most politicians are corrupt after all. † This is an example of which fallacy? A. Argument from envy B. Argument from tradition C. Argument from common practice D. Straw man BCOM275 Final Exam 12) Consider the following statement: â€Å"Studies confirm what everyone already knows: Smaller class sizes make better learners. † This is an example of which fallacy? A. Argument from common practice B. Begging the question C. Misplacing the burden of proof D.Slippery slope 13) Audience analysis should occur at what point in the creation of a message? A. Once feedback is received B. Before the message is sent C. Before the message is created D. After selecting the channel 14) Behavior descriptions should meet which of the following criteria? A. Present inferences about another’s motives. B. Describe only observable behaviors. C. Inc lude terms such as â€Å"never, always, or constantly. † D. Focus on more than one behavior. 15) An effective message should be A. topic-based B. audience-centered C. time-centered D. channel-focused 6) Which informal communication channel involves its own abbreviations to accommodate the limited number of characters available in any given message? A. E-mail B. Text message C. Voicemail message D. Handwritten letters 17) Sound and light waves are an example of which part of the communication model? A. Encoding B. Channel C. Noise D. Decoding 18) In this channel of communication, messages are carried by sound and light waves. A. Teleconference B. Voicemail C. Hard copy memos D. Face-to-face 19) A framework for putting all of your information together in a logical sequence is called A. an introduction B. a thesis C. central idea D. an outline 20) Which verbal support breaks down complex processes or concepts into their component parts to ensure understanding? A. Comparisons B. Analyses C. Descriptions D. Definitions 21) What type of language is used when communicating with classmates, coworkers, family, and friends? A. Official B. Informal C. Formal D. Ceremonial 22) The connotation of words such as skinny or thin focuses on the A. actual meaning B. denotative meaning C. emotional meaning D. contextual meaning 23) If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of A. olicy B. fact C. value D. pathos 24) Persuasive topics that attempt to show an audience that something is good, bad, right, or wrong are topics of A. cause-effect B. fact C. value D. policy 25) If you use only a few examples to represent the whole of the conclusion, you are committing this logical fallacy. A. Either/or thinking B. Slippery slope C. Faulty causation D. Hasty generalization 26) What logical fallacy can occur when a speaker focuses on similarities and ignores significant differences? A. Either/or thinking B. Hasty generalization C. Faulty comparison D. Slippery slope 7) When you display ethos in your persuasive presentation, you have A. credibility B. emotion C. evidence D. logic 28) Developing cross-cultural competence includes which of the following? A. Overcoming personal biases B. Walking on eggs C. Separating culture from communication D. Using hot button words 29) An attempt to characterize causes of events to either personalities or external situations is called A. projection B. selective attention C. attribution error D. halo effect 30) Groups that value higher power distance believe relationships are A. individualist B. informal C. hierarchical D. elationship oriented 31) What is the belief that laws are justified if they prevent a person from harming him- or herself known as? A. Offense principle B. Legal moralism C. Harm principle D. Legal paternalism 32) What is the belief that correct moral principles are those accepted by the correct religion known as? A. Religious absolutism B . Virtue ethics C. Religious relativism D. Moral relativism 33) The practice of using a case that has already been decided as a guide when deciding new cases is referred to as A. legal morality B. legal paternalism C. causation principle D. appeal to precedent

High Tech Computer Industry essays

High Tech Computer Industry essays In today's fast-paced world, the high-tech computer industry offers a unique opportunity for high-paying jobs. Many people start their careers much younger than I have, so consequently I have to search for a career in a field that will offer me adequate financial rewards in a limited amount of time. I started working with computers four years ago, upgrading systems, and increasing modem speeds to enable me access to the World Wide Web. I find programming to be the most interesting area of Computer Science; there is a subculture within this area that call themselves hackers. There seems to be a negative connotation with the word hacker. This is a misunderstanding because these programmers, who consider themselves to be hackers, are not the evildoers that the media portrays them as. Some misguided souls do attack systems for profit and pleasure, but these are usually the wannabe hackers; they are referred to as crackers or cyberpunks. True hackers do not waste their time with t hese types of antics. It is similar to an artist who, instead of painting a beautiful picture, sprays profanity on a city wall. There are many misconceptions surrounding the artform of hacking. Computers have made our world and lives much easier. In the past, many jobs were done by hand. Computers have replaced calculators. Word processing is now much faster and more conveienent than it was when we had to use typewriters. Not only can we type and correct errors much quicker since it can be done on a computer, but we dont even have to type at all as a result of dictation software, which allows us to speak to our computers. Computers revolutionized our world. We can communicate through e-mail with friends around the world. Research on any form or type of information is readily and easily accessible through the Internet. Computers have opened doors to people all over the world that just twenty years ago were not even dreamed of. Through all th...

Online video and computer games

Online video and computer games Video and computer games emerged around the same time as role playing games during the 1970s, and there has always been a certain overlap between video and computer games and larger fantasy and sci-fi communities (King and Borland 2003). Many early games were solitary endeavors, but the past decade has witnessed a massive explosion in the popularity of networked games, with titles such as Doom and Quakes standing out as early exemplars.Advertising We will write a custom essay sample on Online video and computer games specifically for you for only $16.05 $11/page Learn More In the mid 1990s, online video and computer games (OVCGs), which could be played through servers that connect hundreds of thousands of computers together, began to appear across the US, Europe and Asia. Online video and computer games (OVCGs) do not require that players be physically co-present; rather, players gather in virtual game worlds where they play avatars- computer-mediated fantas y characters. For online video and computer games (OVCGs) to function it needs a computer as well as the software, instead of other tools used by several other games. In addition, many online games, such as EverQuest (Sony) and World of Warcraft (Blizzard), have a monthly subscription fee. Similar to Role-playing games (RPGs) and collectible Strategy Games (CSGs), but different from many non-networked video and computer games, Online video and computer games (OVCGs) are specifically designed to offer hundreds of hours of highly interactive gameplay and for the development of characters’ identities (Schubert 333). Online video and computer games have settings and systems, just like Role-playing games (RPGs), but the computer controls both, which simplifies the games in some important ways. Online video and computer games involve multiplayer game worlds and allow for instant peer-to-peer communication, either through typed conversation or through voice-over chat. As players coo perate with one another on multiple occasions and for multiple purposes, they develop the same sense of shared community, and become known to one another through their specific style of play and their characters’ names. Perhaps the biggest draw of on-line gaming, however, is the visual effects, which can be highly detailed with a sense of three dimensional spaces. The ability to play at any time one desires, for as long or as short a time as desired, is also an advantage since a player can find others online at any hour of the day or night.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many online games today allow for a high degree of character customization and allow various paths towards success, so it is possible to create an interesting, original character that is not only present in one’s head, or on a piece of paper, but which is walking, jumping, fighting , or flying on the screen in front of the player. As Online video and computer games become more akin to â€Å"movies that I can control† their attractiveness increases. Unfortunately, OVCGs requires a substantial monetary investment and a degree of technical proficiency. Additionally, Online video and computer games are still less portable RPGs and CSGs. Despite these problems, Online video and computer games are the fastest growing segment of the fantasy game industry and have gained more widespread acceptability than either table top RPGs or CSGs (Schubert 338) To continue our fictional example of Academia: The Overeducated, the online version immerses players in a virtual university and the opening shot on the computer screen is that of the Registrar’s office. There, the player selects his/her character’s name, age, sex, height, weight, race, and other physical characteristics, and also signs up for first-year classes. This would generate a graphical represe ntation of the player’s character that one could then watch, control, and manipulate through virtual world. The character would be given a campus map and directions to a dorm room, as well as a key to the room. From that point on, the player would navigate through the halls of the Administration Building, on his or her way to the dorm, realizing that every person walking through the hall is also a player; a real person, somewhere in the world, sitting in front of a computer. The player could have the character to stop and ask people about classes, inquire if a teacher was strict with attendance or not, and learn about useful bits of information that would help the character succeed in whatever tasks were encountered during game play. Many role playing and collectible strategy gamers are also computer gamers, and those that are not are typically at least familiar with inline computer gaming and likely know some of the more popular game titles. In the gaming industry, several o f the larger RPG and CSG publishers have produced computer games based on their projects, or else have licensed their products to computer game manufacturers. While each type of game has its distinct advantages and disadvantages, an increasingly internet connected world and today’s fast paced life make Online video and computer games very attractive to gamers generally.Advertising We will write a custom essay sample on Online video and computer games specifically for you for only $16.05 $11/page Learn More Some current online, multiplayer video and computer games include: Hallo 2 (produced by Sony Online Entertainment), and Dark Age of Camelot (Produced by Mythic Entertainment). King, Brad, and Borland John. Dungeons and Dreamers: The Rise of Computer Game Culture from Geek to Chic. New York: McGraw-Hill, 2003. Print. Schubert, Damion. Online Games: An Insider’s Guide. Boston: New Riders, 2003. Print.

The Enhancing Community Health Essay Example | Topics and Well Written Essays - 1000 words

The Enhancing Community Health - Essay Example Presently, the consumers have been deciphering a greater inclination towards eco-friendly products and are also willing to pay more for these products, deciphering a quality concerned attitude rather than a price-centric motive. On the global context, individuals are immensely attracted to eco-friendly commodities for safety and health concerns. Subsequently, increased consumptions of eco-friendly products have assisted in maintaining the health of the community, which denotes that there might be a linkage between community health and the purchase trends deciphered by consumers to favor eco-friendly products (Connolly & Prothero, 2010). Correspondingly, the essay emphasizes on determining the impact of individual decisions in relation to eco-friendly commodity choices towards the health of the community. The demand for products and/or services if often argued to be depending on the needs as well as preferences of individuals in the worldwide market segments. Reflecting on the same concern, the report published by the European Commission (2006) signified that decisions of individuals are based on different factors, which commonly include product information and product preferences. The consumers are thus concentrated towards social and environmental developments due to increased concern of climate changes. Moreover, individuals are also perceived to make their purchase decisions based on safety and health factors that are attached to products and/or services. In this regard, the consumers in the worldwide market segments are encouraged towards consuming healthier as well as quality products (European Commission, 2006). According to Ahmad & Juhdi (2008), in the recent era, individuals are identified to change their lifestyle and are decisive in making purchases of products and/or serv ices for self-fulfillment. Individuals make purchase decisions of eco-friendly products due to increased concern towards environmental factors and their accountability towards its stability.

DQ 2 & DQ 3 Research Paper Example | Topics and Well Written Essays - 500 words

DQ 2 & DQ 3 - Research Paper Example 80). As such, this paper will discuss why it is believed that the process of motivation in this unit can help it to function more effectively. The morale of staff members especially nurses in the unit I worked for at Hospice was generally low. This was mainly as a result of the fact that they were not motivated and this is the reason why staff turnover was quite high in this unit. Essentially, the human factor is the most critical element that can contribute to the effectiveness and success of any operation. Through effective leadership, the employees need to be motivated so that they can put optimum effort in their performance. Basically, motivation is described as â€Å"anything done or efforts made to encourage the behaviour of employees towards better performance in the course of accomplishing the goals of the organization,† (Omowumi &Osamede, 2011, p. B584). Motivation includes incentives, inducements and rewards that are often given to employees in the organization in a bid to boost their morale which in turn enhances productivity. This is an effective strategy of enhancing performance in the department rather than maintaining the status quo. The workers in this particular unit need to be motivated so that they can improve their performance. There are various strategies that can be implemented in order to motivate the workers. For instance, it is imperative to improve the working environment so that the employees can enjoy working in this particular unit. This can be done through creating and implementing a work culture that is inclusive and accommodative to different views of the employees working in the unit. This will help to create a sense of belonging to the unit among the workers since they would be treated as valuable assets. The other strategy that can motivate the workers is related to their involvement in the decision making process since this helps them to feel that they are